North by northwest
Busy town Åre in the north of Sweden offers visitors a wide range of outdoor activities all year round as well as stunning sceneries. Skiing in winter and mountain-biking in summer leaps to mind. Close by, but conveniently secluded, lies Åre Fjällsätra, a hotel and restaurant where visitors can choose for themselves whether they’re up for action or relaxation.
Using the generic letter shapes of initials ”Å” and ”F” the logo depicts a scenery where the sun is seen behind a mountain ridge – a quintessential image of this part of Sweden.