here is something particularly rewarding about creating an identity for an event that is limited in time and has a very specific purpose.

Oktoberfest is Christmas for beer lovers. A time when tradition, celebration and togetherness take centre stage – with beer, naturally, at the heart of it all.

For Gotlands Bryggeri, we created the identity for Festbier, a Märzen brewed specifically for Oktoberfest. Our starting point was to create an identity that captures the traditions of Oktoberfest while still having a distinctive expression of its own.

The design is built around bespoke typography, drawn specifically for Festbier, together with a custom-designed crown based on the brewery’s own heraldry. The crown is a nod to the history of Oktoberfest – which began in 1810 as a celebration of the royal wedding between Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen.

Festbier from Gotlands Bryggeri is served on tap at selected restaurants during Oktoberfest.