Dot helped shape Bulldog into a well-defined and highly recognizable brand by designing the iconic white Bulldog icon and establishing a distinctive visual language around it. The raw illustrative icon and high-contrast palette creates a memorable and scalable design system that drives recognition, differentiation and long-term brand equity.

Rooted in Anglo-Saxon design traditions, the typography aligns naturally with Bulldog’s British identity. Clear hierarchies and a carefully structured information architecture bring clarity to a broad portfolio of titles, ensuring consistency and recognition across both on-trade and off-trade channels.

The 33 cl cans are where Bulldog’s curiosity comes most to life. Often conceived as homages to popular culture, they translate influences from everyday cultural phenomena into distinctive graphic expressions. Each release reflects the brand’s generous spirit. The can artwork not only adds depth and collectability to the portfolio, but also serves as the visual foundation for advertising and marketing.