Carnaby Bulldog

The design for Carnaby Bulldog celebrates the crisp fusion of an India Pale Lager (IPL) by immersing the visual identity in the high-energy, youth-driven atmosphere of London’s 1960s Mod subculture.

The entire concept is a vibrant homage to Carnaby Street and the British Mod movement. The central illustration features a highly customized retro Italian scooter, complete with an excessive array of chrome rearview mirrors in the shape of Gotlands Bryggeri’s logotype, an oversized windshield capturing the era’s signature style.

Our brave and fashionable bulldog comes along, sitting regally on the scooter’s spare tire rack, adding a playful sense of adventure and brand continuity.