Located in the heart of Stockholm, Downtown Camper was created as a hotel experience inspired by urban exploration, community, and contemporary city life. To support this distinctive concept, DOT developed key elements of the hotel’s graphic identity, including the design of the exterior signage and façade logo.

The challenge was to create a visual expression that felt both confident and approachable—reflecting the hotel’s adventurous spirit while standing out within Stockholm’s cityscape. The solution combines a bold, contemporary typographic approach with a clear and recognizable identity that integrates seamlessly with the building’s architecture.

Particular attention was given to the façade logo, which serves as a highly visible landmark and an important part of the guest experience. Designed to be both iconic and functional, it strengthens the hotel’s presence in the urban environment while expressing the brand’s unique character.

The result is a graphic identity that contributes to Downtown Camper’s distinctive personality and reinforces its position as one of Stockholm’s most recognizable lifestyle hotels.