Football Culture in Design

DoT Stockholm was commissioned to develop merchandise for the FIFA Museum Shop with the ambition of making the world of football feel welcoming and accessible to everyone. Rather than creating souvenirs exclusively for devoted fans, we designed a collection of thoughtful, design-led products that invite visitors of all ages and backgrounds to take a piece of the FIFA experience home.

From posters inspired by football’s rich visual heritage to contemporary apparel and everyday objects, every product was created to celebrate the cultural impact of the game while appealing beyond the stadium. The collection transforms the museum visit into a lasting memory through objects that are as meaningful to give as they are to keep.

The result is a merchandise range that extends the museum experience, combining storytelling, contemporary design, and universal appeal into gifts that visitors are proud to bring home.