What happens when American Ivy League heritage meets the world’s most iconic endurance race?

When GANT partnered with the legendary 24 Hours of Le Mans, the challenge was to create a visual identity that felt authentic to both worlds. Not simply a licensing exercise, but a design system capable of translating the spirit of Le Mans into a contemporary lifestyle collection.

At DOT, we developed the visual framework for the collaboration, creating the logo, badges, typography, and illustrations that brought the partnership to life.

The design language drew inspiration from classic motorsport graphics, vintage race posters, technical insignias, and the rich visual culture surrounding endurance racing. Every element was designed to capture the optimism, craftsmanship, and competitive spirit that define Le Mans while remaining true to GANT’s timeless aesthetic.

Rather than borrowing from contemporary racing trends, the collection looked to the enduring visual heritage of the sport—transforming historical references into a modern expression of style and performance.

The result was a collection where fashion and motorsport met on equal terms, connected through a shared appreciation for quality, innovation, and design.

Great collaborations happen when two strong identities come together without compromising either one.