Headbanger Bulldog

Our objective was to craft a bold visual identity for Headbanger Bulldog Black IPA that honors the brewery’s love and relationship to the powerful and uncompromising heavy metal scene.

The glowing neon-red horns on the iconic bulldog serve as a direct visual homage to AC/DC’s legendary Highway to Hell album cover, instantly connecting the brand to classic rock history.

The contrast between the matte, pitch-black base and the electric, glowing red elements mirrors the beer’s sensory profile—a dark, heavily roasted Black IPA with an intense, modern hop kick.