Peoples Bulldog

The design for Peoples comes from the fact that it punches above its weight. Even though it contains less alcohol it still packs a punch. A ”thrilling” vintage circus spectacle narrative centers around a human cannonball act emphasizing the accessible, celebratory, and lighthearted nature of this 3.5% session beer (”Folköl”).

Our bulldog mascot is woven into the stunt as the mastermind behind the show. He sits on the back of the cannon assembly, ready to ignite the fuse and launch the spectacle.

A vibrant, saturated mustard-yellow backdrop serves as the canvas, ensuring maximum eye-catching power on grocery store shelves. This warm base is contrasted with a cool, electric teal on the cannon barrel and rich, earthy chocolate browns on the main brand badge.