BEER, BULLDOGS AND MEDIEVAL TIMES
The brewmaster’s beloved bulldog is a recurring feature on many of the labels of Gotlands Bryggeri. And why not? Man’s best friend on man’s best beverage makes sense. The dog is however placed on a label shape inspired by medieval architecture which produces concepts that playfully blends seemingly odd associations and ideas. But what the hey, beer is its own logic.
How to draw a dog
When we were brought in to design labels for the Bulldog series the first thing we did was to create a method for constructing the dog within existing elements.
There’s more to Gotlands Bryggeri than the bulldog beers. Here are three concepts developed by us.