Daredevil IPA designed by Problem Bob


The brewmaster’s beloved bulldog is a recurring feature on many of the labels of Gotlands Bryggeri. And why not? Man’s best friend on man’s best beverage makes sense.┬áThe dog is however placed on a label shape inspired by medieval architecture which produces concepts that playfully blends seemingly odd associations and ideas.┬áBut what the hey, beer is its own logic.

How to draw a dog

When we were brought in to design labels for the Bulldog series the first thing we did was to create a method for constructing the dog within existing elements.

Headbanger IPA by Gotlands Bryggeri. Label design by Problem Bob

Standalone concepts

There’s more to Gotlands Bryggeri than the bulldog beers. Here are three concepts developed by us.