Sitting Bulldog

The design concept is rooted in the historical origins of the India Pale Ale style—born out of the necessity to heavily hop and brew beer to higher strengths so it could survive the long, grueling sea voyages from England to India.

The background features a merchant galleon being dragged beneath the waves by the monstrous kraken. Our bulldog mascot sits perfectly calm in the center of the storm.

The entire canvas utilizes a high-contrast monochrome scheme featuring deep royal plum and soft pastel lavender. This unconventional color choice creates an immediate, electric shelf presence while differentiating the IPA style from traditional green or amber beer packaging.