Could rock ‘n’ roll and IT be a match made in heaven? Dot Stockholm thought “why not?” when IT-supplier and ardent fans of 70’s rock Krouli AB, approched us asking for a brand identity encapsulating both cultures.
We found that the often irreverent attitude in rock aesthetics towards stiff rules and good taste actually sits quite well with the relatively laid back business climate of the IT-sector. Clouds are essential in modern IT and rock provides the silver lining.